Fields in Trust operates a range of programmes offering unique opportunities for businesses to positively contribute to the health and wellbeing of communities across the UK. By working with us you can help to create a real legacy of legally protected parks and green spaces.

If you and your employees want to be an integral part of doing good, for good get in touch to find out about how you can partner with Fields in Trust today.

Case Study - Partnership with Asda and the Asda Foundation

Asda and the Asda Foundation partnered with Fields in Trust to deliver a grassroots legacy programme to mark both HM The Queen’s Diamond Jubilee and the London 2012 Olympic and Paralympic Games.

The Queen Elizabeth II Fields Challenge aimed to permanently protect parks and green spaces across the UK, facilitate participation events and provide improvement funding.

Achievements

A total of 1,397 Queen Elizabeth II Fields – over 8,600 hectares (over 21,300 acres) – permanently protected in England, Wales, Scotland and Northern Ireland


300+ joint branded community events held in 2012 with 60,000 attendees


Three high profile royal engagements generating in excess of £1.5 million worth of media coverage


£3 million invested in improvements to Queen Elizabeth II Fields


The partnership was a practical and positive demonstration of Asda and the Asda Foundation’s commitment to the health and wellbeing of local communities. At least one Queen Elizabeth II Field was protected within a five-mile radius of 85% of Asda stores whilst instore promotion of partnership activity and fundraising totalled £384,000, leading to the project being a Finalist at the 2013 Business Charity Awards in the Retail and Charity Partnership of the Year category.

"Asda is committed to making the communities we serve better places to live and work and so helping to provide clean, green spaces for play and relaxation is a cause we are proud to support."
External Affairs Director, Asda

Queen Elizabeth II Fields Challenge
Case Study - Partnership with HAB Housing

HAB Housing's partnership with Fields in Trust marked an innovative collaboration which secured recreational space in perpetuity as part of a new housing development in Winchester, Hampshire.

Achievements

Lovedon Fields includes allotments, wildflower meadows, play areas, running circuit and community orchard area


The spaces are protected in perpetuity by a Deed of Dedication and ownership will be transferred to Kings Worthy Parish Council when the development is complete


HAB Housing committed to providing a £100,000 endowment fund to support the low maintenance facility in the long term


Working with Fields in Trust provided excellent local and national PR opportunities evidencing HAB Housing’s corporate commitment to community legacy


Protecting spaces in partnership with Fields in Trust provides developers with a range of strategic benefits including a tangible contribution to improve health, social and cultural wellbeing as required by the National Planning Policy Framework and a positive mechanic to engage with local community groups.

"At HAB we set out to build beautiful homes that are a joy to live in. It's a mission that we approach with real zeal. It's not just the fantastic designs of the homes; we've an equally strong focus on the spaces between the buildings themselves, ensuring that we're creating amazing places to live. These delightful homes are nestled by the local park, which we're doubling in size and packing full of stuff for both our new residents and the existing community."
Kevin McCloud, Founder and Chairman, HAB Housing

Queen Elizabeth II Fields Challenge

 


Green Spaces for Good: Green spaces are good, do good and need to be protected for good

Centenary Fields: Protected in memory of those who lost their lives in World War I

Have a Field Day: Host a party or a picnic in your park this July

Research: Revaluing parks and green spaces